Creating His Own Brand: Fourth-Year Ross Youell and His Fashion Philosophy

Fourth-year Ross Youell started his own clothing line with the aim of making fashion a more integral and affordable part of men’s everyday lives.


A soon-to-be graduate of UVA, Ross is the founder of R. Youell Fashion and hopes to “revolutionize the way young men dress and perceive the world of fashion.” We sat down with Ross last semester to discuss his work and vision for the brand. Tune in to the video for some words of wisdom.

Check out some of his design and photography work on his website.

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The Pioneer is the publication of HackCville. All of our producers are either current students or graduates of HackCville’s media education programs.

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