Launch Internship Program
Launch Digital Marketing Track
Learn the tools and practice the strategies needed to capture an audience and run effective marketing campaigns for any company.
In the Launch Digital Marketing Track, you'll learn how to design, plan, and run integrated online marketing campaigns from start to finish. Beyond running campaigns, you'll learn how to use data analysis to understand what's working and what's not so you can continue to improve your campaigns. Along the way, you'll dive deep into learning the modern tools, software, and content creation techniques marketing professionals use to drive real business value.
What You'll Learn
This is an intensive program centered on teaching the tools and techniques you'll need to launch real, impactful digital marketing campaigns. This track covers three main areas of marketing:

  • Research and analysis: Understand who your customer is, how to find them, target them, and design campaigns to make a real business impact. You'll not only learn to thoroughly understand a company, but also how to evaluate their competitors in order to make smart, informed decisions.
  • Content creation: Hone your skills with copywriting and making creative assets like social media graphics, logos, engaging email campaigns, captivating landing pages, and more. You'll learn to create using tools like Canva, Adobe Illustrator, and Figma.
  • Digital strategy tools and tactics: Round out your marketing abilities with tools like Google Ads, Google Analytics, search engine optimization (SEO), MailChimp, email marketing, Facebook Ads, organic and paid social media marketing, and more. You'll learn these tools and try your hand at them through projects that mirror the work professional marketers actually do.

Extensive presentation practice during training will lock in your ability to clearly communicate your ideas in front of an audience, create a sleek slidedeck, and make your strategies stand out.
What You'll Walk Away With
You'll walk away with the skills and confidence to turn your ideas into reality, influence new audiences with targeted messaging, and help strengthen a company's reach and impact. You'll also build a personal website on Wix or Squarespace and will have various portfolio-worthy projects to show off. After completing Launch training and your internship, you'll be ready to:

  • Pick up freelancing jobs or launch your own digital marketing endeavor
  • Apply for your next internship or job with an experience-filled resume and portfolio
  • Add value as a key team member at a fast-paced startup or a larger, established company, or on the leadership team of a student organization
  • Stay on part-time with your company (company dependent)
  • Gain traction on your own side-hustle or passion project
  • Take on a leadership role in HackCville or join the Launch leadership team
  • Tackle a different track of Launch to continue rounding out your skillset

Overall, you'll learn how to think critically, design creatively, and communicate clearly. If you're interested in marketing strategy, branding, or communication, this is the track for you.

Our Hiring Partners
These are just a few examples of past Digital Marketing Track company partners.