What does the training process look like?
For the first three weeks of the summer (May 18 – June 5th), accepted students will participate in immersive, intensive skills training to become full-stack developers, marketers, UX designers, business development pros, or data scientists. What is taught to the Software Engineering students?
Our Software Engineering interns learn to make fully functional web applications with modern languages and frameworks. Interns learn how to work with a team to build, deploy, and iterate high-quality software with modern frameworks and version control. Students work on several sample client projects to learn how to meet user and client requirements. We also train students how to work efficiently as a developer and how to quickly pick up new tools and frameworks. In addition, they can:
What is taught to the UX Design students?
- find meaningful API data
- create databases in Firebase
- source control through GitHub
- deploy their final web pages
Our User Experience Design interns learn the process to create user-centered and data-driven products. Students are trained in the design process of making quality products: process research, testing, development, content, and protopying. We train students on how to conduct in-depth research and data-driven user testing. They'll then learn how to create interactive prototypes to test designs with users and iterate to evolve their concepts. Our training also includes:
What is taught to the Digital Marketing students?
- competitive analysis and usability testing
- survey design and A/B testing
- visual design principles and wireframing
- prototyping with tools like Figma, InVision, and Sketch
Our Digital Marketing interns learn how to produce integrated marketing campaigns, start to finish. Students are trained in market research, marketing strategy, SEO, social media advertising, data analysis, and the basics of design. Our project-based curriculum has students work with local businesses on real marketing campaigns. In most cases, the students' ideas are carried out. We'll round out their training by covering popular digital marketing tools, including:
What is taught to the Data Science students?
- email marketing and automation in MailChimp
- keyword analysis and strategy with Google AdWords
- audience targeting and strategy with FB Ad Manager
- Conversion rate optimization with Google Analytics
Our Data Science interns learn the tools and techniques to be useful data scientists before they arrive at your door. In our project-based immersive program, our amazing students get their hands dirty and deliver polished insights. The curriculum includes training in Python, SQL, Tableau, and advanced Excel, as well as an introduction to machine learning. By the end of our program, they will be ready to identify data sets or use existing ones to provide immediately valuable insights. They can also do the following:
What is taught to the Business Development students?
- find, scrape, and clean data
- create statistical analyses
- predictive modeling
- database design
- data visualizations
- machine learning
- regression models
Our Business Development interns learn how to build systems, generate leads, score prospects, and build partnerships. Students are trained in inbound qualification, discovery calls, outbound prospecting, multi-channel outreach, and crafting persuasive emails. Our project-based curriculum has students work with local businesses on real campaigns. In most instances, the students' ideas are executed. We'll round out their training by covering popular sales tools and practices, including
What else do you teach your students?
- lead qualification through BANT
- outbound prospecting and objection handling
- building rapport through questions
- creating automated sales systems with popular sales tools
All students will also go through professional development training to learn how to be effective and communicative employees. We'll start by introducing students to the basics of how startups and tech companies work and operate. We'll train students to become expert, effective communicators through regular project presentations, email-writing workshops, and interview practice. Finally, our students will be introduced to the basics of common workplace digital tools, including Slack, Salesforce, G Suite, and more.