Explore Digital Marketing in


Learn how to find your audience, launch campaigns, and create loyal customers

Section A: Wednesdays 7:15-9:15pm
Section B: Sundays 11am-1pm

Registration Is Closed

An introduction to digital marketing

Tackle brand strategy in the digital world

Convert is a 10-week introduction to digital marketing that equips students with core marketing principles, skills, and tools. You’ll learn about paid and organic social media, search engine marketing, email marketing tools, basic website optimization, best practices for presentations, and the basics of design.

Create and optimize real campaigns

Through several real-world marketing projects, you’ll learn how to create a marketing strategy and master the tools you need to make it happen. Projects include creating an email publication for a specific target audience, writing BuzzFeed and Medium articles, and acting as a marketing consultant for CIO events.

Explore the past, present, and future of marketing

We’ll look at traditional marketing tactics and how they compare to today’s latest tools. As the digital world grows and becomes increasingly relevant for day-to-day business operations, companies need more employees than ever to be versed in digital marketing. Convert is a great jumping off point for students looking to explore digital marketing as an interest or as a career path.

Skills You’ll Learn

Feature Image

Social Media Strategy

Feature Image

Email Marketing

Feature Image

Search Engine Marketing

Feature Image

Design Basics

Feature Image

Presentation Best Practices

Meet Your Program Leads

Lauren Mohan

Media Studies ’21

Mallory Lewis

Comm-Marketing ’22

Membership Perks

Once you successfully complete your first Skills Course you are granted HackCville membership. Here are the perks you get access to as a member:

  • 10 weeks of hands-on skills training
  • Priority applications for Launch summer program and trips
  • Access to the HackCville clubhouses’ working and meeting space
  • Early registration and 25% discount on all Skills Courses
  • Exclusive community events and job opportunities

Fees & Accessibility

Course Fee: $125

Each of our courses is just $125 — that’s less than a weekly lunch out for the semester. We are committed to making our courses accessible to all. We reduce or eliminate the program fee to all students who need it, no questions asked. Our aim is to enable everyone who wants to learn and join the HackCville community.

Meeting Times

All of our courses meet once a week for 2 hours. Courses start the third week of UVA classes (Sep 8) and continue weekly through the end of November. Courses expect a 4-6 hour/week commitment. Outside of the 2 hours in your workshop meeting time, you can expect to meet with your instructor weekly for check-ins (at flexible times) and to spend some time working with your classmates on projects.

We offer 2 sections of Convert — you’ll need to pick one when you register:
Section A – Wednesdays, 7:15-9:15pm
Section B – Sundays, 11am-1pm

Our Other Programs


Level up your digital skills


Get trained + rock a summer internship


Explore startups in a new city