Explore Digital Marketing in
Learn how to find your audience, launch campaigns, and create loyal customers
Section A: Wednesdays 7:15-9:15pm
Section B: Sundays 11am-1pm
An introduction to digital marketing
Tackle brand strategy in the digital world
Convert is a 10-week introduction to digital marketing that equips students with core marketing principles, skills, and tools. You’ll learn about paid and organic social media, search engine marketing, email marketing tools, basic website optimization, best practices for presentations, and the basics of design.
Create and optimize real campaigns
Through several real-world marketing projects, you’ll learn how to create a marketing strategy and master the tools you need to make it happen. Projects include creating an email publication for a specific target audience, writing BuzzFeed and Medium articles, and acting as a marketing consultant for CIO events.
Explore the past, present, and future of marketing
We’ll look at traditional marketing tactics and how they compare to today’s latest tools. As the digital world grows and becomes increasingly relevant for day-to-day business operations, companies need more employees than ever to be versed in digital marketing. Convert is a great jumping off point for students looking to explore digital marketing as an interest or as a career path.
Skills You’ll Learn
Social Media Strategy
Search Engine Marketing
Presentation Best Practices
Meet Your Program Leads
Media Studies ’21
Once you successfully complete your first Skills Course you are granted HackCville membership. Here are the perks you get access to as a member:
- 10 weeks of hands-on skills training
- Priority applications for Launch summer program and trips
- Access to the HackCville clubhouses’ working and meeting space
- Early registration and 25% discount on all Skills Courses
- Exclusive community events and job opportunities
Fees & Accessibility
Course Fee: $125
Each of our courses is just $125 — that’s less than a weekly lunch out for the semester. We are committed to making our courses accessible to all. We reduce or eliminate the program fee to all students who need it, no questions asked. Our aim is to enable everyone who wants to learn and join the HackCville community.
All of our courses meet once a week for 2 hours. Courses start the third week of UVA classes (Sep 8) and continue weekly through the end of November. Courses expect a 4-6 hour/week commitment. Outside of the 2 hours in your workshop meeting time, you can expect to meet with your instructor weekly for check-ins (at flexible times) and to spend some time working with your classmates on projects.
We offer 2 sections of Convert — you’ll need to pick one when you register:
Section A – Wednesdays, 7:15-9:15pm
Section B – Sundays, 11am-1pm