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Launch Academy Curriculum

Launch is an immersive 12-week program, split into 2 parts:

  1. Deep skills training
  2. Immersive startup internship

You'll meet at HackCville's awesome coworking spaces each weekday 8am-5pm starting on May 22 and ending on August 11. (Learn more about our fun and functional spaces here.)

Part 1/2: Deep Skills Training

You'll pick one of four tracks to immerse yourself in, each led by a cohort of expert instructors.

Track A: Software Engineering

Our Software Engineering Track will move you up the software engineering ladder in a fraction of the time of a traditional computer science program. You'll learn through fun, challenging, real hands-on projects - no theoretical stuff here. Comparable programs can cost upwards of $10,000 for just this portion of our program. No former computer science experience is required.

Here's what you'll learn.

This is an intensive program to turn an individual into a competent, professional software developer. The skills learned in this program will extend far beyond web or mobile development. Trainees learn the ins and outs of the internet, how to design for millions, how to stay up to date with the latest tools, and how to present yourself and sell your ideas.

Here's what you'll walk away with.

This program will include the development of several portfolio-worthy applications. It will ensure a basic understanding of client interactions and consulting. Lastly, you'll be able to take an idea from abstract to implementation in a team environment. It is our aim not only to teach you to make your ideas happen, but also to be both employable and billable as a software development consultant immediately following this program.

Meet your instructors.

Mike Ross

Lead Solutions Architect, WillowTree Apps.
More about Mike →

Jack Ross

Co-founder, PickupGuitarClub.com. 7 years coding experience. Rodman Scholar. Software Engineer at WillowTree Apps.
More about Jack →

Brent Baumgartner

Co-founder, Helme.io. 8 years software development experience. Lead frontend engineer, TwinThread. UVa CS grad.
More about Brent →

"HackCville has exposed me to a lot of extremely talented people and new resources that I wouldn't have found anywhere else."

Cecelia Covert
HackCville Program Graduate
Class of 2019


Track B: Design & Digital Marketing

"The Valley skill set that should be in highest demand and greatest scarcity is neither engineering nor design, but rather internet marketing." - Dave McClure, Founder, 500Startups

In the Full Stack Marketing Track we aim to teach a combination of art, design, tools, and strategies that make digital marketing a compelling field for study and employment. You'll get trained on the marketing concepts used by some of the most compelling internet companies by people who've done it. Comparable programs cost $10,000 just for this portion of the program.

Here's what you'll learn.

This is an intensive program centered on teaching the tools and mindset you'll need to launch real, integrated, digital marketing programs. You'll learn how marketing is combined with product development, usability, and customer lifetime value to create amazing programs that cut through clutter and make a difference.

Here's what you'll walk away with.

You'll leave with the tools and tactics to launch online products. You'll be well versed in the Adobe Creative Suite, email marketing software, marketing concepts and jargon, lifetime customer value analysis, data analysis, social media campaign creation and management, search engine optimization, and growth hacking strategies. It is our aim that after completing this program you could be a key member of a startup marketing team or well paid digital marketing consultant.

Meet your instructors.

Leigh Ayers

Founder and designer, 10/HALF Studios. Lecturer at UVA School of Architecture.
More about Leigh →

Adam Healey

Co-founder and CEO, Borrowed and Blue. Co-founder, Hotelicopter. Lecturer, UVA McIntire School of Commerce.
More about Adam →

Ian Ayers

Director Ops, Borrowed and Blue. Former VP Digital Strategy, Vastly and former CTO, Branch Basics. Co-founder, Society for Effectual Action.
More about Ian →

"I love the new people HackCville exposed me to: people who are driven, creative, ambitious, and inspirational. I also loved the skills, both hard and soft, I got to learn and practice. HackCville has given me a creative outlet within a great community, something I was really searching for."

Becky Ross
HackCville Program Graduate
Class of 2019


Track C: Data Science

We are flooded with data. Companies are flooded with even more of it. Making sense of data and predicting future trends is one of the most in demand skills on the planet. Come learn why data scientists have "the world's best job."

In the Data Science Track we aim to teach the art and science of finding, cleaning, understanding, storing, manipulating and visualizing data. Further, we hope you'll go farther and learn how to deploy neural nets and use machine learning to solve real problems. You'll get trained on data science techniques used by people at the forefront of this in-demand industry. Comparable programs cost $10,000 just for this portion of the program.

Here's what you'll learn.

This is an intensive program centered on teaching the tools and mindset you'll need to find, clean, understand, and manipulate data. You'll learn how to create predictive models used by organizations of all types. Utilizing Python and R, you will be able to create applications for everything from automating customer service to predicting customer behavior on ecommerce websites. Further, you’ll learn how to create SQL database structures and visualize data using D3.

Here's what you'll walk away with.

You'll leave with the tools and tactics manipulate large data sets in valuable ways. You'll be well versed in R, Python, statistical analysis, regression models, and predicting the future. Kidding. You will be able, though, to make compelling predictive models that help make sense of our world. It is our aim that after completing this program you could be a key member of a startup marketing, operations, or product development team.

Meet your instructor.

Karen Pan

Data Science Instructor & PhD Candidate, University of Virginia
More about Karen →

Taylor Brown

Data Science Instructor & PhD Candidate, University of Virginia
More about Taylor →

Yash Tekriwal

Node and Node CS Data Science Instructor, HackCville
More about Yash →

"I really liked all the learning that took place without it really feeling like learning or like school."

Gina Szucs
HackCville Program Graduate
Class of 2019


Track D: Web Design / Front-End

In the Web Design / Front-End Track we aim to teach the art and science of designing, building, and launching beautiful and functional websites. You'll get trained on development and design techniques used by people at the forefront of this in-demand industry. Comparable programs cost $10,000 just for this portion of the program.

Here's what you'll learn.

You'll learn HTML, CSS, and JavaScript, along with popular frameworks for each. (While the web development track gives a brief overview of front-end languages, here you'll develop much greater mastery of these in particular.) Students will also learn basic design principles, wireframing tools, git and GitHub, and Adobe Illustrator and Photoshop. We'll also introduce you to how to build completely custom websites themes for content management systems like WordPress.

Here's what you'll walk away with.

You'll leave with the tools and tactics to design, build, and launch beautiful and functional websites quickly. You'll be well versed in JavaScript, HTML, CSS, and popular frameworks used in industry today. Upon completion of the program you'll be immediately able to take on freelancing opportunities charging $25-50/hour. It is our aim that after completing this program you could be a key member of a startup web design team.

Meet your instructor.

Daniel Willson

Wireframe Instructor, HackCville
More about Daniel →

"I love how personalized it is. Daniel is honestly an incredible teacher - he makes everything flow and easy to understand. I also like how we learn through projects, since it makes it easy to see progress."

Anonymous Feedback from HackCville Web Design Student
Spring 2017

Part 2/2: Startup Internship

This is what you've been building to. You'll use your new skills and work on real-world projects for a top Charlottesville company.

Launch Part 2 is designed to give you a chance to put your new skills to work. You'll work with our team to get matched with a local Charlottesville startup. For the final 6 weeks of the program, you'll work with that company in a full-time internship, while still having access to ongoing support and guidance from our team of mentors (see below).

Here's what you'll learn and walk away with.

You'll learn how to apply your skills toward real problems at a real company. You'll walk away with a broader personal network, a project portfolio, and a concrete experience you can point to as an example of what you can do.


Meet your mentors.

Brendan Richardson

Ex VC with 15+ years of venture creation experience. Co-founder PsiKick; co-founder, CEO, Astraea; Lecturer, McIntire School of Commerce.

Chip Ransler

Founder, Husk Power Systems. Executive Director, HackCville. Lecturer, McIntire School of Commerce and Batten School of Public Policy.

Saras Sarasvathy

World-renowned entrepreneurship expert. Professor, Darden School of Business.

"The resources offered by HackCville for any sort of project you may want to embark on are extremely useful, especially for those who have limited experience in entrepreneurship."

Mark Martinkov
HackCville Program Graduate
Class of 2019

Here are a few of our company partners providing internships to Launch students.

"HackCville is an incredible institution", a "unicorn", and "like nothing else at any university we work with."

- Brendan Collins, College Recruiter at Google

Still need more information?

Get more details at the links below, or email us at launch@hackcville.com.

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